NC Pay Per Click Management Services
Proper marketing of your business online requires a balanced approach of both short term and long term strategies. The long term strategy is to have a solid organic search engine optimization plan so that you can start building organic (free) traffic to your site. During the interim, you must have a solid short term plan for increasing visibility and driving traffic to your site. This is where a having a strong pay per click campaign comes in to play.
While the long term plan of organic traffic can take months, you can start driving targeted traffic to your site with in a couple of days and depending on your niche and only pay a few cents per click. Pay per click campaigns are simply the easiest way to get 1st page and even 1st positioning on the major search engines. The best thing about pay per click is that you only pay when someone clicks. Play it right and you can have the first position, get targeted leads and pay nearly nothing for them.
How pay per click advertising works is really quite simple. You determine the keywords that you want to bid on and the search engine will tell you a min and max cost per click. You then bid according to your budget and the position that you want to obtain. You submit your ad for approval and once approved, the ads will start running. You will then only pay when some one clicks on your ad. A very simple, yet highly effective process to drive targeted ready to convert traffic to your site.
While the process is simple, dealing with the search engines (especially Google) is difficult and understanding the process and intricacies of the individual back end systems as well as bidding processes can be a daunting task.
A good example of this is the Adwords quality score. Some time back Google implemented a quality score on the landing pages/sites that advertisers were driving traffic to and the result was felt around the web. Some advertisers logged in to check their accounts and found that their minimum bids had gone from as little as $.05 to a minimum bid of $5. Worse, some advertisers accounts had all their ads stopped by Google and some even had their accounts canceled. This is where having a qualified search engine marketing/pay per click management team comes in.
Burlington Webs understands the intricacies and requirements needed to keep Google and the other search engines happy and while at the same time keeping your pay per click costs to a minimum. We use proven strategies to drive only the most targeted traffic at the lowest possible cost. The results should provide your business with a solid ROI return on investment from your advertising dollar, thus allowing you to focus on running the day to day operations of your business.
Our North Carolina pay per click management services allows you to focus on running your business while we focus on driving targeted ready to buy traffic. Our pay per click management service takes care of everything. From setting up campaigns and picking the right keywords/phrases to hands on bid management.
Our Pay Per Click Management Services Include
* Strategic keyword development
* Targeted advertisements
* Maximum Adwords quality score to ensure lowest possible click price
* Daily monitoring and adjustments to ensure maximum return on investment
* Daily monitoring for click fraud
* Monthly analysis and campaign tweaks if needed
* all leading to targeted ready to convert traffic
Pay Per Click Management Investment
* Account Set Up Fee – $300 (one time – does not include landing page design/development)
** Monthly management – 20% of monthly spend (min $125) per advertising account (Google, Yahoo/MSN, Facebook)
Landing page design is not included with our management services. If you need a landing page design, let us know and we can provide a custom design tailored specifically for your business (example landing page here).
* Pay Per Click charges are paid directly to the search engines via client credit card or other billing arrangements.
** Pricing is for a single search engine. Account set up fee will remain $300, but there will be a pay per click management fee increase of 10% per search engine added.
Ready to get started? Call us at 336-417-3443 or send us an email and we will get your pay per click campaign up and going today.
